WE HELP YOU BUILD YOUR IMAGE:

We strongly believe in the value of reputation, as it is the drive behind your business performance today and the goodwill to draw upon when challenges arise in the future.

• Manage and build trust 
• Determine where you stand now and how you can improve your position in the future 
• Illustrate the relationships between key brand equity pillars 
• Examine key outcomes (advocacy, recommendation, purchase) 
• Determine your reputation  efficiency 
• Improve your communication 
• Measure performance relative to competitors 

 

WE HELP YOU MAXIMIZE YOUR ADVERTISING CAMPAIGNS:

We offer you a full range of advertising research solutions to help you make the most of your advertising investment. By focusing on what matters, we help you develop, evaluate, and improve  your advertising activities and gain insights into how to get to your objective.
While media exposure does not necessarily guarantee recall on the part of the audience nor does excessive media expenditure warrant immediate action, we help you:

• Comprehend consumers rational or emotive behavior towards a brand 
• Understand which touch points your targeted audience interact with 
• Assess the effectiveness of these touch points towards your objectives 
• Evaluate how well all the elements of your campaign fit together 
• Determine the optimal mix that will maximize your results 
• Ensure impulsive purchase by repositioning your brand

 

WE HELP YOU ENSURE YOUR CLIENTS LOYALTY:

Knowing that loyal clients can be your organization's best marketers and most powerful advocates, it is crucial to identify what strategies to implement to target clients with high potential value and satisfy their needs, and how to turn their satisfaction into loyalty.
In other terms, we help you know your customers in order to grow your business by:

• Clustering your customers 
• Understanding their needs and market dynamics 
• Observing, tracing and optimizing their satisfaction 
• Understanding and monitoring your employee’s satisfaction and performance 
• Evaluating and enhancing your performance on different dimensions 
• Developing strategies to increase your customers’ loyalty

 

WE HELP YOU BREAK INTO NEW MARKETS 

Aware that expansion is essential for business growth, we help you understand market dynamics, consumer behavior, and the competitive landscape of the market you are targeting. Our experts can provide you with the insights you need to explore new avenues for growth.

 

WE HELP YOU MANAGE CRISIS 

We help you anticipate crises by working out preventive measures that make it easier for you to avoid them or by putting up strategies to tackle them if they occur. We help you identify the size of the problem, its consequences, and how best to communicate about it in order to lessen its size and impact.

 

WE HELP YOU GO GREEN

Corporate Social Responsibility programs are today part of an organization's culture and a boost to its image. Therefore, we provide you with actionable research that determines which communication style your company should adopt and what eco-friendly actions it should undertake to enchance your business image and credibility and gain your clients' trust.

 

WE HELP DEVELOP YOUR COMMUNITY

Working on different approaches ranging from community economic development, community capacity building, and political participatory development to communitysocial work practice, and NGO management, we help achieve community development at all levels. 

 

WE HELP YOU MANAGE YOUR URBAN SPACE

Believing that urbanism cannot take place at just one level, be it architectural, structural, or social but at all levels as they interact with each other, we have come up  with the concept of "complex urbanism". This concept is designed to promote sustainable development by striking a balance between the architectural-structural dimension and the social dimension.